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ADRIANA'S Work

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Resume

Experience

August 2021 - December 2021

Social Media and Digital Marketing Internship

Pipe Right Plumbing Inc.

- Developed a marketing plan that aligns with the brands strategy and projected increased brand awareness.

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- Implemented social media techniques and digital marketing strategies to increase the brands awareness, reputation, and customer loyalty.

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- Produced a 6-page research paper outlining social media and digital marketing techniques specified for the brands identity and mission.

May 2022 - August 2022

Marketing and Organizational Management Internship

Session Cocktail Bar

- Implemented organizational management strategies to increase company productivity, save time, and improve the overall work environment.

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- Implemented traditional marketing and digital marketing strategies to increase sales revenue and brand awareness.

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- Collaborated with leadership team to implement management and marketing tactics.

September 2022 - Current

Floor Manager and Leadership Team Member

Session Cocktail Bar

- Collaborate in weekly meetings to discuss what the company is doing well and what the company needs to improve on and get done. 

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- Managing opening and closing procedures, and leading staff with encouragement and accountability.

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- Collaborated with leadership team to implement management and marketing tactics.

Education

September 2018 - December 2022

The University of Alabama

Bachelor of Arts: Interdisciplinary 

Brand Management and Marketing

- A member of New College, an interdisciplinary liberal arts program where highly motivated undergraduates design their own curricula. 

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- Completed coursework in marketing, management, creative media, advertisement, public relations, language, environmental, and global studies courses. 

Professional skillset

Entrepreneurial Mindset

Time Managment

Teamwork & Collaboration

Creativity

Strategic Marketing

Adabtability

Project Managment

Dedicated Work Ethic

Services

Whether you're starting your brand from scratch, looking to implement strategies to improve your brands overall effectiveness, or just looking for a little bit of brand management and marketing guidance I have you covered. I want to help your business align with your ultimate brand vision by setting measurable goals and conquering them by implementing strategic business tactics. 

BRAND STRATEGY

- Brand Messaging 

Improve how your company delivers its messages and value proposition to consumers.

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- Brand Positioning 

Improve how your target market views your brand. 

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- Brand Style and Identity

Design of overall brand aesthetic including website, social media, logo, and more.

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- Brand Voice

Set your brands personality and how the public views your brand. 

- Social Media Management 

General social media maintenance. 

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- Email Marketing

Producing email newsletters. 

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- Analytics and Reporting

Generating data on marketing techniques and implementations. 

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- Traditional Marketing

Implementation of traditional marketing techniques such as promotional events, direct advertising, and more. 

MARKETING

MANAGMENT

- Reporting and Analytics 

Generating general business data such as sale revenue, customer count, and more. 

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- Planning and Scheduling 

Setting important company dates such as staff events and data checkins, and maintaining general time management. 

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- Quality Management 

Ensuring a business is producing products that align with their brand. 

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© 2023 by Adriana Scott.
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